Types of Search Engine Optimization (SEO) Services

Keyphrase research

Great keyphrase research is the solid foundation of any SEO campaign. We will analyze keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both.

 

Predictive keyword analysis

In addition to our own keyword research using tools such as the Google Adwords Keyword Planner, we will analyze your keywords using our proprietary predictive keyword analysis tool to estimate the amount of traffic/leads/sales that can be gained by improving each keywords position.

 

Meta tags (Title & description)

Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.

 

Optimization of robots.txt & GoogleBot crawls

The robots.txt file allows the search engine “robots” to know those folders that should not be included in their index (i.e. pages that are not for users to see).

 

Creation & registrations of sitemap.xml

Shows the search engines every page on your site, the importance of these pages, and how often they’re updated.

 

Google+ business profile setup/optimization

The Google+ social network influences Google’s search results. Thus, Drawlines will setup and/or enhance your Google+ business profile.

 

Mobile site optimization (if applicable)

If you have a separate mobile site, we will optimize it for the search engines as well.

 

Information architecture audit

We will make sure your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities.

 

Google Analytics setup w/ conversion tracking

If you don’t have Google Analytics installed already, we’ll do this for you. We’ll also set up new goals (filling out a form, calling a phone number, etc) based on what your individual goals are.

 

Google Analytics traffic analysis

We’ll perform a full analysis of where your traffic is coming from, where they went on your site and from which pages they left.

 

Creation of Google Analytics custom dashboards

Shows the search engines every page on your site, the importance of these pages, and how often they’re updated.

 

Not provided filter / Not provided analysis reporting

Shows the search engines every page on your site, the importance of these pages, and how often they’re updated.

 

Local search optimization

We’ll create, claim and optimize your Google Places page so your local listing returns higher in the map results.

 

Setup of website sitemap

A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page, a sitemap enables this possibility. This varies from the sitemap.xml file, which is for search engines to read.

 

Alternate text added to images

Google can’t read images, they can only read text. We’ll add text to the image properties so Google gets a clear snapshot of what your site is about.

 

Link redirect audit

We’ll fix any links coming into your site on unknown pages and set up appropriate 301 (permanent) redirects.

 

Custom 404 error page setup

A custom 404 error page will tell search engines and users where to go if they type in the wrong page.

 

Schema HTML tags

Schema refers to an HTML tag that marks up the content on your pages in a mark up language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query.

 

Rel=”publisher” implementation

hCard formats help local search engines find your address, phone numbers and other general business information and allows your business to display prominently in map listings.

 

Initial SEO copywriting articles or blog posts (Interchangeable with other Earned Media assets)

Drawlines’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

 

Ongoing quarterly SEO copywriting (Interchangeable with other Earned Media assets)

 

Quarterly web page freshness updates

Drawlines’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

 

Initial link analysis and disavow

Drawlines’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

 

Google data highlights

Google allows webmasters to highlight structured data on their websites, which allows Google to more easily index and display this structured data in rich snippets in the search results.

 

Canonicalization analysis

A domain should be directed to http://www.site.com even if www.site.com, site.com, or http://site.com is typed in. A canonical domain issue causes duplicate content, a huge no-no in Google’s eyes.

 

Internal linking restructuring

Outside links are helpful, but your internal linking structure is also important for SEO. We’ll incorporate an internal linking structure ensuring all pages create an internal ‘web’ to help increase your SEO.

 

Linkable content promotion

Having great content that people will naturally link to is one thing, actually getting the word out about that content is another. We’ll promote your content so the links start coming in naturally.

 

Header Tags Optimized (Ex. H1s)

An h1 tag is like the title of a book, and should be written to include appropriate keywords. Header tags should be in order and not deviate from an order that sequentially makes sense.

 

Duplicate content analysis

Content on a site should always be unique. We’ll analyze any duplicate content and correct any issues found.

 

Universal SEO (Video, Maps, Images, News)

Shopping results, video results, image results and news are working their way into Google’s search results. We’ll optimize your videos, maps, images and news to show up organically.

 

Link reclamation

A link audit will find links to pages that no longer exist on your site, catch links that come to the site in a non-SEO friendly way and create 301 redirects to resolve these linking issues.

 

Creation of text navigation (if possible)

Search engines have a tough time reading Flash files, so we’ll recreate your navigation to be text-based if possible.